• Alfa Romeo Racing team secured a $100 million sponsorship from crypto casino Stake.com.
• This marks one of the first major sponsorships following the collapse of FTX exchange, and signals a renewed optimism in the crypto markets.
• The partnership will see the team adopt the new name “Alfa Romeo F1 Team Stake” and will provide unique experiences for fans.
A renewed optimism has been sweeping the crypto markets recently, as the price of Bitcoin rallies up around 40% year-to-date. This newfound optimism has been further solidified by the news of a major sponsorship agreement between crypto casino Stake.com and the Alfa Romeo Racing team, worth a whopping $100 million.
This marks one of the first major sponsorships following the catastrophic collapse of FTX exchange, which was known for its wide-reaching sponsorships. The new agreement with Stake.com will see the racing team adopt the new name “Alfa Romeo F1 Team Stake” and it will be a long-term collaboration. According to Bijan Tehrani, co-founder of Stake.com, the partnership will expand opportunities for fan engagement through brand integration and activation.
This partnership is a major win for Stake.com, who have a growing list of partnerships with other sports teams and famous personalities. The company has previously signed a deal with Everon football club, which was considered one of the most valuable sponsorship agreements in the team’s history. Additionally, it also collaborated with the rapper Drake for a Bitcoin giveaway.
The new agreement with Alfa Romeo F1 Team Stake will provide unique experiences for fans, as well as increasing engagement in the digital space. The company is dedicated to improving race weekends by providing these unique experiences for fans, and will be integrated into the team’s branding and marketing.
The news of the Stake.com and Alfa Romeo F1 Team Stake partnership is a sign that the crypto market is on its way back to recovery. It is a major step towards the future of crypto-related sponsorships and shows that despite the catastrophic crash of FTX exchange, the crypto markets are still a viable option for businesses looking for innovative ways to increase their reach.